Bringing a New Spirit to the UConn Huskies

Local craft cocktails and Connecticut’s favorite athletics team are a perfect match. We brought our A game to create the visual identity and packaging, wrote copy, and designed a launch campaign to bring the new Husky Spirit into arenas, bars, packies, and watch parties across the state. If you bleed blue like we do, then you know we had no choice but to knock this one out the park.